BA Hons History / Business

• Marketing minor

Insight Manager

• Stevenage, UK
• Marketing Agency for the Food and Drink Industry

• Advanced marketing strategies for UK and international food & drink brands.
• Boosted three previously unknown brands Bulmers, Fentimans and Antica Sambuca to the top spot within their relative markets, leading to repeat business of over $2m.
• Secured and maintained $3m account due to excellent management of their products within their portfolio.
• Developed cross channel marketing campaign to secure contracts with industry leaders such as Carlsburg.

Research Manager

• London, UK
• International Market Research Agency

• Directed 20 strong research team, while establishing and cultivating client relationships.
• Elevated interoffice collaboration by creating a program for communication and interaction between multiple offices, leading to increased hit rates for both offices involved.
• Restructured email marketing, increasing engagement with clients and customers and winning back two leading brands.

Marketing Manager

• London, UK
• Global Translation and Localization Provider

• Guided a team of 5 to advance corporate marketing strategies and sales for Europe and North America.
• Overhauled new client acquisition by creating a client profile of existing accounts, increasing overall sales for the group by 70% over a one year period.
• Enhanced client engagement by developing a global social media strategy, resulting in acquiring two large Fortune 500 accounts.
• Slashed budget for data while increasing the new client hit rate from 2% to 8% by breaking reliance on purchased data using online resources such as LinkedIn.
• Retrained marketing team to utilize mass e-mail software, smashing previous highs for open and click rates. Refocused CRM to be marketing-centered, increasing client retention for the year from 49% to 67%.

Marketing Manager

• Bristol, PA

Achievements

• New client acquisition is up 45% since my marketing plan was implemented.
• Ecommerce sales up 70% due to new marketing strategy.
• Gained $11m of Lowes business due to total revamp of our Remington brand.
• Improved all 7 websites at 10% of the original cost.

• Headed an international team in China, Europe and North America, including Graphic Designers, Technical Writers and Marketing Coordinators.
• Responsible for creation, approval and implementation of an international marketing plan.
• Organized all aspects of US & International tradeshows, including the National Hardware Show, Bauma and, the Canton Fair.
• Coordinated all social media outlets including Facebook, Twitter, LinkedIn and Google+ to promote brands to consumers and businesses.
• Oversaw overhaul of all 7 company websites using WordPress. Responsible for ongoing maintenance and edits of all websites. Also implemented effective SEO and AdWords and Retargeting campaigns.
• Created and maintained marketing copy for all heating and cooling products used for sales collateral, POP displays, tradeshows, packaging, website, and advertisements in US and International markets.
• Managed effective branding by understanding product placement within the marketplace of all products, and keeping within brand guidelines to create and approve marketing materials.
• In collaboration with Engineering and Sourcing, took charge of new product development from concept to prototype stage.
• Worked directly with graphic artist and sales team to create effective email marketing campaigns using automated email software.
• Integral part of sales presentations and meetings, including key clients such as Lowes, Home Depot, CostCo and TSC.